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AP -- The Associated Press.
advertisement, advertising –- Usually a company’s encouragement to consumers to buy its products or services. Advertising is paid for by the sponsoring business. Nonjournalists often confuse advertising with publicity. See the business page.
art -– Material that is not text, such as photos, illustrations and infographics. See the visual journalism page.
The Associated Press -- A wire service.
attribution -– Identification of the source of information.
byline -– Line in a publication that identifies the writer.
beat -– Reporter's specialty, such as city government, education, an industry, music, or a sport.
bureau – Outpost of the news organization, such as in a suburban area, the state or national capital, or overseas.
cq -– Indicates material that has been checked.
credit line –- Line that indicates the originating news organization in a newspaper article.
copy -- Text.
crop – Essentially, to trim a photo.
cutline -- Caption, text accompanying a picture
dateline – One or a few words at the start of an article that often indicate where it was reported from. Nortmally set off from the body copy with a dash.
deck -- Subheadline, or a line in a headline.
dummy –- Mockup of planed newspaper page.
editorial – Opinion column that represents the opinion of the publication.
first reference – The first mention, such as a person or organization, within an article.
flag – See “nameplate.”
font – A set of characters of type in a specific size and style. Also see the graphic design page.
graf – Paragraph.
hed (or head) – Headline.
inverted pyramid – Article structure that places the most important information first. Details follow in essentially descending order of importance.
- v. To continue an article on multiple pages, normally from the front of the section to inside.
- n. The part of the article that is continued.
kern – Adjust the horizontal space between characters. Also see the graphic design page.
- Type of headline.
- End of the article.
leading -- Essentially the white space between lines of type. Pronounced "ledding".
lede (or lead) -– Beginning of an article. Usually the first sentence or paragraph.
masthead –- A section of information about the newspaper, such as the people in charge and how to reach them, normally on the editorial page.
nameplate -- The logo of the newspaper as displayed on the front page.
off the record
on the record
publicity –- Spreading word to a large audience.
pull quote -– One or more quotes from an article that are given more prominent display.
second reference -– Second and following mentions, such as of a person or organization, within an article.
slug -- Name for an article.
stet -- Direction to let it stand, disregard correction.
stringer -- Correspondent, freelancer.
- Standards for writing, such as which abbreviations are appropriate. See the stylebook.
- Writer’s voice.
source -– Person or organization providing information for an article.
TK –- To come.
writing with flair -- Writing with an edge, an interest.
zoning -– Publishing different material, or a different arrangement of the same material, by the same newspaper for different areas.
- External glossaries
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